My background is diverse: I started in architecture school, spent five years in art direction leading creative projects in Angola, then five years in customer experience in Portugal where I mapped customer journeys, analysed pain points, and designed process improvements to solve user issues I encountered. This range of experience has become an asset as I can understand both the creative and visual aspects of an experience, as well as the functional and systems aspects. I care about both working in coherence to deliver a consistent and delightful user experience.

For the last few years I've been freelancing, building brands and websites for founders and early-stage businesses, and increasingly bringing design thinking and service design into that work.

Outside of work I'm drawn to visual culture and am usually discovering something new in the realms of art direction, spatial design, art, product design or architecture and interiors. Other activities that spark joy include singing, cooking and organizing adventurous trips to faraway places.